Are you working with a local Lake County real estate agent to sell your house? Or maybe you’re thinking about it? If so, we’ve collected the top 4 things you need to expect when selling with an agent — to help you navigate this process easily!
There are many ways to sell your house and many people choose to work with an agent to help them during that process. Do you plan to work with an agent? If so, here are 4 things you need to expect when selling with an real estate agent in Lake County…
So, what are 4 things you need to expect when selling with a Lake County FL real estate agent?
A real estate agent is a professional who performs a service for your benefit. This shouldn’t come as a surprise, and yet many people are surprised when they learn that the agent charges a commission for their service… and this commission can be thousands of dollars in some situations! For some people, that’s okay because they want the benefits that an agent provides, but it can be a costly surprise if you’re not prepared.
You probably want to sell your house as quickly as possible. An agent wants that too. However, an agent is at the mercy of what buyers want… and agents will work hard to find a buyer for your house but they can’t always guarantee that your house will be sold within a certain timeframe. (Note: if you need to sell in a certain timeframe, the fastest way to sell is to skip an agent and just let us buy your house directly. Call us at (352) 366-1977 to learn more about this service).
For an agent to find a buyer who wants to buy your house, they have to show it to people. Buyers will obviously want to walk through the house and decide for themselves if it’s the right house for them. Therefore, if you work with an agent, you should expect the agent to arrange showings with buyers – which means you may need to leave your house while buyers walk through it.
Agents provide a great service but the truth is – agents can’t control the process. There are many unknowns that will influence the sale of your house. These unknowns include the number of other sellers selling similar houses, the number of buyers who want to buy, the number of banks willing to lend money for mortgages, the state of the economy in the city, within the state of FL, and in the country as a whole. Therefore, you may want to sell right now at a certain price, and the agent will do their best but you may be forced to sell later at a lower price.
What are some things that can help when preparing to sell your home with a Lake County FL real estate agent?
With all of the properties currently on the market, making your home stand out is essential if you want to sell quickly. When you list your property with us, you will have access to our real estate marketing techniques. We offer a unique advantage to customers, and our nine-step process is designed to help you sell your home for the most money in the least amount of time.
In addition, because we do the volume of sales we do, we have the ability to spend thousands of dollars each month on Marketing. That means your listing will get seen by as many people as possible.
Step 1: Research
Any Lake County FL real estate property can be marketed as a top option. Our goal is to showcase your space in the best light possible.
No one knows your home and property as you do! We ask every seller to complete our Seller Questionnaire which gives you the opportunity to showcase the best parts of your home and property.
In addition, our photographer will take special care in noting the specific details of your home. These combining factors give us what we need to build a unique and most desirable description of your listing.
Step 2: Pre-Launch Prep
Our professional Staging Consultant will give you her recommendations to make your home as show-ready as possible. Next, our professional Photographer will not only take top-notch quality photos, but he will also take aerial photos with a drone, shoot a walk-through video, and a 3-D interactive tour!
This would also be the time when to have a Pre-Listing home inspection completed if you choose.
This is strictly optional. A pre-listing inspection helps to identify any recommended repairs that may compromise a contract with a buyer and allowing you to address the repairs early on.
Step 3: “Coming Soon” Campaign Launch
This step officially adds the property to a list of available homes. By using online marketing to connect with consumers, agents, and other parties, your property will have full exposure even before it goes live on the MLS! These online marketing tools include:
- “Coming Soon” Property Landing Page on
- “Coming Soon” Ad Posted in the #1 Real Estate Search Website in the U.S. (Zillow.Com)
- Professional-Grade Photos Uploaded to the “Coming Soon” Property Landing Page
- “Coming Soon” Ad Campaign Posted to the Expert Advisors Group Social Media Pages
- Customer Shares “Coming Soon” Ad Campaign on Facebook Personal Profile (and/or Other Preferred Social Channels)
- “First to Know Email Blast” to the area’s Top 20% Real Estate Agents
Step 4: Listing Live on Lake County FL Real Estate MLS
By activating your listing on the MLS, your Lake County FL real estate property will instantly be placed in front of consumers and agents. We then use a tool through the MLS to search for agents with buyers seeking homes like yours.
Step 5: Featured Placement
To sell your home, you must achieve top exposure. We utilize ListHub to syndicate your listing to nearly 100 different search portals, driving buyers from sites like Zillow, Trulia, and other sources. Expert Advisors Group spends thousands of dollars every month to put our listings at the top of Zillow searches (for the maximum time allotted) and as “Featured Listings” on Realtor.com. This totals 700+ Websites.
Step 6: Open House Campaign
Creating a sense of urgency is key in the real estate market. For most listings, we try to have an Open House within the first few weeks that it goes live. We use the following open house marketing campaigns to achieve this goal:
- Digital Open House Flyer Designed for Client to Share with Neighbors, Friends, and Family
- Facebook Event for Open House
- Facebook Campaign to Promote Open House Event
- Client Shares Facebook Event for Open House on Their Facebook Page (and Other Preferred Social Channels)
- Door Knocking Campaign by Agent to Share Open House Flyer with Neighborhood
- Private Invitation to Open House by Email for Leads in Our Database Matching Search Criteria for Your Listing
- Reverse Prospecting Email Invitation to Agents Who Have Clients with Search Criteria Matching Your Listing
Step 7: Campaign Analysis and Lead Follow-up
To ensure that your listing is achieving desired results, we perform consistent monitoring of data to determine that messages and images are making the right impression and Clickthrough rates. Campaign results are then analyzed and modified as needed.
Step 8: Campaign Optimization
As part of this phase of the campaign, we use previous efforts to drive traffic and views. This step includes MLS promotions and results analysis.
Step 9: Agent Network Re-Engagement
If your property is still on the market for a longer period than we expect, it may be time to consider a price reduction to sell the home. Research for new comparables and market feedback will give us a better idea of what the market is bearing to sell the home in the Lake County FL real estate market.
Selling your house can seem daunting, which is why many people in this area choose to work with a Lake County FL real estate agent. If that’s how you want to sell your house, make sure you know these 4 things you need to expect when selling with an agent in Lake County.